41. European Marketing Meeting
Stockholm 2025
Stockholm
19. - 21. May 2025

Välkomna to the north!

Join us in Stockholm as we gather to share insights, strategies, and fresh ideas. Over two and a half days, we’ll dive into the latest activities, current trends, updates from the factory, and discuss the future of marketing. Let’s collaborate, connect, and shape the Fisherman's Friends next chapter—together!

Location

Hotel_0 Hotel_1 Hotel_2 Hotel_3 Hotel_4 Hotel_5 Hotel_6 Hotel_7
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Arrival

From Stockholm Arlanda Airport (ARN)

The ride takes about 20 minutes and costs about 30 €.

  • Follow the yellow signs marked “Arlanda Express” from the arrivals hall.
  • The train departs from Arlanda South (Terminal 2, 3, 4) or Arlanda North (Terminal 5).
  • Buy tickets in advance online (cheaper) or at machines in the terminal.
  • The train takes 20 minutes to Stockholm Central Station (T-Centralen).
  • From Stockholm Central, walk 5-10 minutes to the hotel OR take the Green Line subway (T19, T18, T17, direction Hässelby/Vällingby) one stop.

The ride takes about 35-45 minutes and costs around 60-75 €.

  • Use only official taxi companies to avoid scams.
  • Or go to the official taxi rank outside arrivals and ask for a fixed price to "Stockholm City" (~750 SEK).
  • The ride takes about 35-45 minutes, depending on traffic.
From Central Station (T-Centralen)

The ride takes about 2 minutes and costs around 3-4 € (single ticket).

  • From Stockholm Central Station (T-Centralen), follow signs for the Green Line (Gröna Linjen).
  • Take the Green Line subway (T19, T18, T17) towards Hässelby strand/Vällingby/Alvik.
  • Ride one stop to Hötorget Station (approx. 2 minutes).
  • Exit the subway and follow signs for Hötorget/Haymarket.
  • The hotel is within a short walking distance from the exit.

The walk takes about 10 minutes (800m).

  • Exit Stockholm Central Station and head towards Vasagatan.
  • Turn right on Vasagatan and walk straight for about 300 meters.
  • Turn left onto Kungsgatan (a major street with shops and restaurants).
  • Walk 500 meters until you reach the Hotel at the Hötorget Square.

The ride takes about 5 minutes and costs around 10-15 €.

  • Take a taxi from the official taxi stand outside Stockholm Central Station.
  • Ask for a ride to Hötorget Square or your exact address.
  • The drive is about 1.5 km, taking around 5 minutes, depending on traffic.

Agenda

  • 15:00 - 19:00
    Check-in
    Check-in
    We welcome you at the reception desk of the hotel.
  • 19:00 - 19:30
    Drinks in the bar
    Drinks in the bar
  • 19:30 -
    Welcome Buffet Dinner
    Welcome Buffet Dinner
    We will have a buffet dinner in the hotel restaurant.
  • 09:00 - 09:15
    Impex Welcome
    Impex Welcome
  • 09:15 - 09:45
    Conaxess Trade Introduction
    Conaxess Trade Introduction
  • 09:45 - 10:15
    Global Update
    Global Update
  • 10:15 - 11:00
    Healthcheck / Distribution Partner Survey
    Healthcheck / Distribution Partner Survey
  • 11:00 - 11:15
    Coffee Break
    Coffee Break
  • 11:15 - 12:30
    Lofthouse Update
    Lofthouse Update
  • 12:30 - 13:30
    Lunch
    Lunch
  • 13:30 - 14:15
    Odyssey – Brand Tracker Global Results 2024
    Odyssey – Brand Tracker Global Results 2024
  • 14:15 - 15:00
    Odyssey – Case Study Segmentation Model
    Odyssey – Case Study Segmentation Model
  • 15:00 - 15:15
    Coffee Break
    Coffee Break
  • 15:15 - 16:30
    Garbergs – Advertising Trends & the use of AI
    Garbergs – Advertising Trends & the use of AI
  • 16:30 - 16:40
    Closing Day 1
    Closing Day 1
  • 17:30 - 18:00
    Walk to the evening activity
    Walk to the evening activity
    Please wear comfortable shoes for a twenty minutes city walk to the evening activity.
  • 18:15 -
    Evening activity followed by dinner
    Evening activity followed by dinner
    Be excited for an entertaining evening activity, followed by dinner at around 20:00.
  • 09:00 - 09:15
    Impex Welcome – Recap day 1
    Impex Welcome – Recap day 1
  • 09:15 - 11:00
    Circle – Consumer, retail & store trends
    Circle – Consumer, retail & store trends
  • 11:00 - 11:15
    Coffee Break
    Coffee Break
  • 11:15 - 11:45
    Promo Store Update
    Promo Store Update
  • 11:45 - 12:30
    Brand Support Team Update
    Brand Support Team Update
  • 12:30 - 12:40
    Impex Closing of Conference
    Impex Closing of Conference
  • 12:40 -
    Lunch and Departure
    Lunch and Departure

Costs

Room rate per night 2,223 SEK (~200 €) excl. VAT, this includes:
  • Accommodation in a double room for single occupancy
  • Breakfast

Conference package approx.2,653 SEK (~239 €) excl. VAT, this includes:
  • Conference participation
  • Coffee breaks
  • Lunch & dinner for all nights

Delegates

Alec Papavarnavas
Alec Papavarnavas
SOUTH AFRICA
alec@clippasales.com
CLIPPA SALES
Barbara Laimer
Barbara Laimer
AUSTRIA
lb@edhaas.at
Ed Haas Austria GmbH
Becky Green
Becky Green
UNITED KINGDOM
Becky.Green@ceutahealthcare.com
Ceuta Healthcare
Bjørg Árnadóttir
Bjørg Árnadóttir
FAROE ISLANDS
bjorg@damfar.fo
Damfar
BRIAN RIDDELL
BRIAN RIDDELL
CANADA
brian.riddell@tfb.ca
TFB & Associates Limited
Camilla Andersson
Camilla Andersson
SWEDEN
camilla.andersson@conaxesstrade.com
Conaxess Trade Sverige AB
Chris Gibson
Chris Gibson
IMPEX MANAGEMENT
chris@impexmanagement.co.uk
Impex
Chris Webster
Chris Webster
UNITED KINGDOM
chris.webster@ceutahealthcare.com
Ceuta Healthcare
Daniel Stieber
Daniel Stieber
BRAND SUPPORT TEAM
digiversity@impexmanagement.co.uk
Impex
Darren Abbott
Darren Abbott
IRELAND
Darren.Abbott@valeofoods.ie
Valeo Foods
Alec Papavarnavas
Alec Papavarnavas
alec@clippasales.com
SOUTH AFRICA
Barbara Laimer
Barbara Laimer
lb@edhaas.at
AUSTRIA
Becky Green
Becky Green
Becky.Green@ceutahealthcare.com
UNITED KINGDOM
Bjørg Árnadóttir
Bjørg Árnadóttir
bjorg@damfar.fo
FAROE ISLANDS
BRIAN RIDDELL
BRIAN RIDDELL
brian.riddell@tfb.ca
CANADA
Camilla Andersson
Camilla Andersson
camilla.andersson@conaxesstrade.com
SWEDEN
Chris Gibson
Chris Gibson
chris@impexmanagement.co.uk
IMPEX MANAGEMENT
Chris Webster
Chris Webster
chris.webster@ceutahealthcare.com
UNITED KINGDOM
Daniel Stieber
Daniel Stieber
digiversity@impexmanagement.co.uk
BRAND SUPPORT TEAM
Darren Abbott
Darren Abbott
Darren.Abbott@valeofoods.ie
IRELAND
Showing 1 to 10 of 46 results

Delegates

Alec Papavarnavas
Alec Papavarnavas
SOUTH AFRICA
alec@clippasales.com
CLIPPA SALES
Barbara Laimer
Barbara Laimer
AUSTRIA
lb@edhaas.at
Ed Haas Austria GmbH
Becky Green
Becky Green
UNITED KINGDOM
Becky.Green@ceutahealthcare.com
Ceuta Healthcare
Bjørg Árnadóttir
Bjørg Árnadóttir
FAROE ISLANDS
bjorg@damfar.fo
Damfar
BRIAN RIDDELL
BRIAN RIDDELL
CANADA
brian.riddell@tfb.ca
TFB & Associates Limited
Camilla Andersson
Camilla Andersson
SWEDEN
camilla.andersson@conaxesstrade.com
Conaxess Trade Sverige AB
Chris Gibson
Chris Gibson
IMPEX MANAGEMENT
chris@impexmanagement.co.uk
Impex
Chris Webster
Chris Webster
UNITED KINGDOM
chris.webster@ceutahealthcare.com
Ceuta Healthcare
Daniel Stieber
Daniel Stieber
BRAND SUPPORT TEAM
digiversity@impexmanagement.co.uk
Impex
Darren Abbott
Darren Abbott
IRELAND
Darren.Abbott@valeofoods.ie
Valeo Foods
Alec Papavarnavas
Alec Papavarnavas
alec@clippasales.com
SOUTH AFRICA
Barbara Laimer
Barbara Laimer
lb@edhaas.at
AUSTRIA
Becky Green
Becky Green
Becky.Green@ceutahealthcare.com
UNITED KINGDOM
Bjørg Árnadóttir
Bjørg Árnadóttir
bjorg@damfar.fo
FAROE ISLANDS
BRIAN RIDDELL
BRIAN RIDDELL
brian.riddell@tfb.ca
CANADA
Camilla Andersson
Camilla Andersson
camilla.andersson@conaxesstrade.com
SWEDEN
Chris Gibson
Chris Gibson
chris@impexmanagement.co.uk
IMPEX MANAGEMENT
Chris Webster
Chris Webster
chris.webster@ceutahealthcare.com
UNITED KINGDOM
Daniel Stieber
Daniel Stieber
digiversity@impexmanagement.co.uk
BRAND SUPPORT TEAM
Darren Abbott
Darren Abbott
Darren.Abbott@valeofoods.ie
IRELAND
Showing 1 to 10 of 46 results

Need help?

General Questions
Kerry Harding
Office Manager
+44 (0)1268 541 960
Email
Looking forward to meeting you in Stockholm in
Location Delegates AGENDA